Nursery Today magazine

New Range Launches at Baby Brands Direct

Baby Brands Direct Launches New Range of Posh Paws International Toys

It has been an exceptional start to the year for Baby Brands Direct, a leading wholesaler of inspired and quality branded baby products. With new products constantly being added to their vast collection, they have succeeded in catering to the individual needs of retailers in the nursery, pharmacy and gift industry. Now, the latest news from Baby Brands Direct confirms a new line of soft toys, rattles, back packs and so much more from reputable brand Posh Paws International. 

Not only does Posh Paws International have a fantastic reputation in the industry for developing quality plush products, but they are also an ideal partner to work with. Baby Brands Direct is delighted to introduce a range of toys from the premium brand, made up of licensed characters including Mickey Mouse, Winnie the Pooh, Marvel Superheroes and The Muppets.  They have no doubt that this new plush range will be very successful and a great addition to their unique portfolio of immensely popular plush toys and accessories.

Baby Brands Direct has far exceeded expectations enjoying year on year growth, and with the launch of the successful brand, Posh Paws International, it is likely that the wholesaler will continue to capture the attention of the industry. The new range includes Disney’s most loved characters captured in soft toy form- perfect to comfort and soothe little Mickey Mouse Clubhouse and Winnie the Pooh fans. Now, even the youngest Disney Princess fans can experience the enchanting world of Cinderella, Ariel, Snow White, Belle and Aurora with wonderfully soft Disney Princess toys.  Characters from the popular Disney movie, Jake and the Neverland Pirates can also be found in soft toy form, along with the most recognisable characters from The Muppets including Animal and Kermit the Frog.   

Also included in the new range are plush backpacks that have been crafted with such expertise and are guaranteed to entice children of all ages- a must-have for every retailer!

With Baby Brands Direct’s knowledge and love of the nursery industry combined with Posh Paws International’s commitment and passion to plush toys that inspire, this exciting launch is set to really take off.

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