Nursery Today magazine

Baby Brands Direct launches new responsive website

Baby Brands Direct has officially launched its newly redesigned website,, to its clientele.

Customised around the needs and time constraint of retailers, the new innovative platform offers a streamlined, linear navigation, tablet and phone compatibility, improved quick order forms and increased access to information and resources.

Baby Brands Direct is a nominated distributor for over 80 leading brands and continuously advances in providing retailers with the latest, quality rich, high consumer demanded goods. To showcase the growing merchandise, the brand pages now offer retailers useful links, summary of award winning products within the brand, videos, brochures, media coverage and online quizzes. Key features also include compare products, my favourites and pop-up view buttons allowing customers to effortlessly browse and manage their shopping.

The website also now incorporates an enhanced My Account page with efficient navigation menus allowing registered users to swiftly review their order history, download invoices, credit notes and statements. In addition quick links keep retailers abreast of the latest promotions, sales, competitions and news.

The enhanced quick order form’ enables retailers to generate their own personalised online order form with display choices including previous orders and favourites and then further filtering this by brand, category or product code.

The new website is responsive across all devices, providing a clear user’s experience, regardless of screen size. The revamped platform has been designed to be visually compelling with simple and elegant colour scheme and content-rich experience. The site’s refreshed and modernised look allows consumers to better interact with Baby Brands Direct online.

Baby Brands Direct is one of the UK’s leading, multi-award-winning baby and nursery wholesalers, dedicated to sourcing and distributing only the best baby products to independent retailers within the UK and across the globe. The company’s mission to exceed customers’ expectations accounts for the new website’s goal to provide a sleek, easy to use website, with quick ordering processing.

Baby Brands Direct, Marketing Assistant Rebecca Hamilton states: ‘"We are delighted to welcome our retailers and suppliers to our redesigned website and strongly believe the enhanced layout, information and features will deliver an improved experience and benefit."

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