Nursery Today magazine

Baby Brands Direct Make Vital Addition

It is an exciting week for the team at innovative, reliable and trusted weaning brand, Vital Baby.

Not only has Vital Baby won two glistening Mother and Baby awards but it is also pleased to announce that its multi-award winning range of nursery products are now available at the UK’s leading wholesaler, Baby Brands Direct.

Praised by parents for its colourful, vibrant and practical assortment of products, the Vital Baby 8-piece Weaning Starter Kit scooped Gold for Best Feeding Product for Weaning. Launched just six months ago, the award marked an incredible achievement for Vital Baby, reinforcing the brand as leaders in the weaning market. The excitement didn’t stop there with Vital Baby’s Aquaint Sanitising Water also collecting Bronze for Best Travel Product under £25.

Marking yet another triumph for the growing nursery brand, Vital Baby’s range of unique, practical and colourful product lines are now available at Baby Brands Direct. Stocking almost 50 Vital Baby products, the wholesaler now distributes some of the brand’s most popular products across weaning, bathtime and healthcare. Benefiting both retailers and consumers alike, it will be easier than ever before to shop for Vital Baby’s bestsellers including the Unbelievabowl, a super suction weaning bowl which sticks to highchairs and table tops, the Nurture Health and Safety Kit, a must-have this winter and the educational, and playful bathtime Swim Rings.

Dean Tollman, Director of Vital Innovations commented “The Mother and Baby awards are undoubtedly the most highly anticipated and competitive awards in the industry, to have won both a Gold and a Bronze is fantastic. We always design products with parents in mind and to know we officially have their stamp of approval is extremely rewarding. It’s amazing to see Vital Baby grow and grow and our recent placement in Baby Brands Direct is another brilliant achievement, making the range more readily available to both retailers and consumers. What an amazing way to end 2016!”

www.vitalbaby.co.uk 


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