Nursery Today magazine

Baby Case appoints Bertelli Communications as its PR

Chrysalis Baby Products has appointed nursery PR specialist Bertelli Communications to handle PR for their brand new product Baby Case.

The unique new Baby Case is a must-have travel essential for new parents and this week the product has been shortlisted for two parenting awards: Mumii Best Baby & Toddler Gear 2015 (Most Innovative for Parent) and the prestigious Loved by Parents Award (Best Innovative Travel Product).

The brainchild of Leanne and Donald MacIntyre, Baby Case is a stunning bag which enables parents to travel with baby while keeping their sanity. The compact case features an integrated and adaptable shelving system, wardrobe system, integrated and removable changing mat, toy bag, toiletries bag, insulated cool bag and much more.

Bertelli Comms will handle all media relations including increasing the company’s social media presence as well as co-ordination a blogger outreach programme.

Leanne MacIntyre, MD at Chrysalis Baby comments: ‘We have worked extremely hard on the Baby Case brand and feel now is the right time to increase our brand awareness. Bertelli were recommended to us and we feel they will raise our profile while we continue develop other new and exciting products. We are also delighted to be nominated in two renowned industry award schemes at such an early stage and are really excited to hear the results.’


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