Nursery Today magazine

Baby Kingdom showered with praise

Baby Kingdom returns to the UK with an ‘overwhelmingly positive’ response from distributors following its launch at Cosmoprof Asia last week.

The 23rd edition of the trade-only event took place at the Hong Kong Convention and Exhibition Centre (HKCEC) in Hong Kong and hosted exhibitors ranging from natural cosmetics and toiletries to beauty, hair and accessories.

The Baby Kingdom product range, which is designed to nourish and protect as well as ‘leaving babies smelling like babies’, includes a luxury baby shampoo, 2-1 hair & body wash, body cream, nappy cream and talc free baby powder with innovative spray technology.

Manufactured and formulated in the UK, Baby Kingdom is dermatologically tested, hypoallergenic, vegan-friendly, 100 per cent recyclable and suitable for sensitive skin.

Baby Kingdom International Sales Director Robbie Mukherjee said: “Our stand at Cosmoprof was teeming with activity throughout the three-day event and we received an overwhelmingly positive response. Distributors told the team that they loved the British roots of the brand as well as the luxurious look and feel of the Baby Kingdom collection.

“The fact that the product formulas include only the very best, natural ingredients are of high importance to the International market and we were thrilled to come away from the event with relationships developed with several new key distributors from China, HK, Taiwan, Korea, Thailand, Singapore, Vietnam and Japan.”

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