Nursery Today magazine

Baby Shark animated series in the works

Pinkfong will partner with Nickelodeon on the series, which will also manage consumer products licensing globally, outside Asia

Baby Shark, the earworm song best known for racking up billions of views on YouTube, is to be transformed into a full-length animated series.

Pinkfong, the entertainment company behind the brand, is teaming up with Nickelodeon to develop the series for global distribution.

As well as its work on the series, Nickelodeon will also take the reins of the Baby Shark global licensed product business, apart from in Asia.

“Baby Shark is a multiplatform phenomenon, and appetite for more content and products is strong around the world,” says Pam Kaufman, President, Viacom Nickelodeon Consumer Products. “Our outstanding creative teams are moving fast to get more Baby Shark product across multiple categories to retailers, and our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans.”

Min Seok Kim, CEO, SmartStudy, the parent company of Pinkfong, adds: “We are really excited to be partnering with Nickelodeon to co-produce our first television series about Baby Shark and look forward to bringing our characters from the screen into the real world.”

Baby Shark is best known as the earworm song that became a breakout sensation when it launched on YouTube in November 2015, amassing 2.9 billion views in the years since, making it the ninth most watched video in the platform’s history. The song recorded a 20-week-streak on the Billboard Hot 100 and spawned a viral phenomenon #BabySharkChallenge, generating over 700,000 cover videos around the globe.

Ramsey Naito, Executive Vice President, Nickelodeon Animation says: “At the heart of any popular piece of content is a terrific character, and we have a great opportunity to further explore the world of Baby Shark and follow this family through some great animated adventures on Nickelodeon.”

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