Nursery Today magazine

Baby & Toddler Show Launch Bespoke Website

Mercury Events announced continued major investment in their show offer this week with the unveiling of a bespoke new website in time for the two spring editions of their highly-regarded consumer baby shows

Serving new and expectant parents in the North West and South East of England, the Baby & Toddler Shows take place in March and April and have already established themselves as an unrivalled opportunity for nursery retailers and brands to meet and sell direct to their pure target market.

Marketing Manager Clare Barker said “Our new website is about just one thing only: selling tens of thousands of tickets to our shows. We have built a bespoke site enabling mums to quickly and easily understand what our shows are about and buy tickets via their smartphone. This straightforward strategy is already proving effective – we are expecting our biggest audience yet to our next show at EventCity, Manchester on 7th to 9th March”.

Barker continued “Our investment in this customised website follows our recent commitment to more promotion than ever before in the North West region in the coming weeks. Along with advertising on over 100 buses, Radio, Manchester Evening News Group and Manchester Confidential, we also have a week-long campaign on ITV Granada.”

Anyone interested in taking part in the Baby & Toddler Shows should contact rob.collins@mercuryevents.com or call 020 3627 3261.



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