Nursery Today magazine

Bambino Mio Now Available at Baby Brands Direct

Baby Brands Direct is delighted to welcome Bambino Mio to their wholesale portfolio and with it a new category offering to its retailers of re-useable nappies. 

Bambino Mio represents the most widely used reusable nappy brand in the U.K. (according to research by MumsViews™ Mum and Baby’s Top 100 research, May 2013) and most accessible reusable nappy brand in the world. Being top in its category, with a multi award winning status, independent retailers can be assured of it being a great offering in their store.

Baby Brands Direct Operations Director comments, ‘With continued investment in creative design the Bambino Mio nappies look appealing and attract modern families who also have an interest in environmentally friendly products. It is worth remembering that approximately 8 million disposable nappies are thrown away every day with each one taking up to 500 years to decompose. Reusable nappies are up to 40% better for the environment and use super absorbent fabrics rather than chemical gels that can be found in disposable nappies and furthermore studies have shown that children are five times less likely to suffer from nappy rash using them. Whilst the initial financial outlay on reusable nappies may seem high to consumers the long run costs can present a significant saving against disposable nappies. We are truly delighted to be able to add Bambino Mio to our portfolio of 80+ brands for retailers to be able to conveniently purchase from.’ 

Bambino Mio have been offering parents a range of reusable nappies, baby accessories, swim nappies and potty training essentials for the last 20 years. Founded in 1997 by husband and wife team Guy and Jo Schanschieff, the pair have been committed to providing simple, stylish and environmentally friendly products from day one. Now, 20 years later, a wedding, 3 children, an MBE for Guy’s services to business in the Queens New Year’s Honours list 2011, over 60 brand awards and sales in 50 countries, Bambino Mio are one of the largest reusable nappy brands in the world.


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