Nursery Today magazine

Belo & Me expands reach

New distribution partnership with bebelephant announced.

The newest kids on the block in the nursery sector, Belo & Me have announced an exciting new distribution partnership with bébélephant.

Parents looking for a way to organise baby’s clothes love their Wardrobe Dividers and the newest addition to their own brand range is their illustrated Baby’s 1st Year cards with cute characters to mark baby’s magical journey through babyhood.

Rachel MacGregor, Managing Director of Belo & Me, said, “We’re so excited to be working with bébélephant; it’s such an exciting milestone in the journey for Belo & Me.

“Consumers love our unique Wardrobe Dividers, we’ve sold over 16,000 units since their launch, plus our new Baby’s 1st Year Cards, are proving popular too! I can’t wait to see our brand in stores!” 

One of the UK's largest independent distributors, bébélephant pride themselves on delivering brands that parents want and has a glowing reputation from their range of stockists, including national retailers, independents and wholesalers.

“We love the innovative products from Belo & Me and are so happy to welcome them to the bébélephant family.” Elliot Bishop, Director, bébélephant.

Based in Bolton the brand has enjoyed rapid expansion thanks to their unique and innovative products for parents looking for something a little bit different.


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