Nursery Today magazine

Bibee captures the fun of motherhood

Firm signs deal with multi-award winning photographer and creative digital company Saatchi & Saatchi Synergise

Bibee Maternity has joined forces with multi-award winning photographer Catherine Laura and South African-based creative digital company Saatchi & Saatchi Synergise, as the brand continue its mission to put the fun back into motherhood.

Following its recent re-brand, Bibee Maternity is committed to developing its offering and providing mums and mums-to-be with a unique approach to maternity and breastfeeding clothing. With a growing celebrity fan base and reviews from leading parenting bloggers, the team is delighted to have such celebrated brands supporting its growth.

With an aim to give Bibee a fresh, fun image, the brand recruited fashion photographer, Catherine Laura, winner of Young Fashion Photographer of the Year 2012 and a Google Photography Prize finalist. Nicola Norris, creator of the brand, had a different vision of how she wanted pregnant women to be portrayed. With Catherine’s unique ideas, she certainly met Nicola’s brief as she captured girl power and fun loving mums, making a fashion statement, whilst still being comfortable!

Bibee Maternity is also thrilled to be working with Saatchi & Saatchi Synergise on its new website, which launched a fortnight ago. The digital experts champion Saatchi’s passion for big ideas enhanced by unrestrained creativity, making it the perfect partnership.

Speaking about the recent developments, Morris said: “This is a very exciting time for Bibee and I can’t wait to see the developments unfold. Catherine has done an amazing job and has truly captured the concept of Bibee and how I want the ethos of the brand to be projected. I created Bibee to offer mums and mums-to-be a simple, stylish, convenient and cost effective clothing collection, which will take them from pregnancy to breastfeeding and beyond. I am so pleased with the support we have had and I am confident it will strengthen our messaging as we communicate the benefits of Bibee to even more mums.”

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