Nursery Today magazine

BLE 2015 to host its biggest ever character parade

A record number of famous children’s characters will take part in the BLE character parade next week, making it officially the biggest yet in the show’s seventeen year history.

Taking place on the Tuesday 13 October at 11am on the show’s central aisle, the parade features more than 80 licensed characters including familiar faces such as Peppa Pig, Miffy, Teenage Mutant Ninja Turtles, Dennis the Menace and Care Bears.

However this year eager-eyed visitors will be able to spot a number of new faces including Boofle, Chase and Marshall from Paw Patrol, Lego, Scooby and Shaggy, Boj, Bing, the new Bob the Builder, Twirlywoos and Super Victor – the Euro 2016 mascot.

Among the crowd will also be Danger Mouse, which has just re-launched, and the Teletubbies as they prepare to make a comeback to TV screens.

Character parade facts:
  • The parade has evolved from a few costume characters appearing on an ad-hoc basis in the show’s early days to become Europe’s largest parade.
  • It takes six months to plan and more than100 people to manage on the day.
  • Well-positioned photography from above ensures no character is missed out from the final photo – despite many brands vying to be at the front.
  • This year’s parade is 15% bigger than the 2014 event.
  • In 2014 the Hungry Caterpillar, The Clangers and Buddy from Henson’s Dinosaur Train led the parade.
  • The costume character changing room is created especially for this event and is the biggest of it kind in the world.
  • It is selfie heaven for comic and cartoon aficionados.

David Scott, the managing director of Rainbow Productions which manages the parade, remarked: “It is a visual feast to watch, and has often been described as a ‘lava flow of fluff’ moving unstoppably down the show’s main aisle. It’s an incredible sight – particularly the expressions of visitors whose looks of surprise turn to frantic grabs of their mobiles to take photographs. It is great to see its popularity grow each year.”

Darren Brechin, BLE Event Director, added: “The character parade is now a well-loved show tradition and an ideal opportunity for licensors to showcase their characters. My tip is to watch it from the balcony where you get the best views and can see this spectacle in all its glory.”

Brand Licensing Europe takes place from 13-15 October 2015 at London’s Olympia. For more information, or to register, please visit: www.brandlicensing.eu or follow us on Twitter @bleurope for the latest show updates.


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