Nursery Today magazine

Boon takes to the high street with Boots

TOMY secures placement for its innovative baby and toddler feeding and bath time lines from Boon in 164 Boots stores nationwide.

The Floor Standing Display Units showcasing a cross section of Boon products went into Boots outlets at the end of September and will provide high visibility for the brand.

The units carry 14 items from the Boon range including the ingenious silicone dispensing spoon Squirt and the revolutionary drying rack, Grass.

Boon continues to set new standards with it’s simply genius infant range, offering beautifully designed solutions for modern living. Items include edgeless, non-skid plates which are spot on for keeping food where it belongs and a range of cutlery that is perfect for little hands to hold when making the transition to self-feeding.

“We are thrilled to have secured this fantastic opportunity for Boon,” says Matthew Woolf, Head of Customer Marketing at TOMY. “It is a fantastic brand and well-established in the US market. This new deal will put the brand in front of its key target market and assist in making it the household name it deserves to be.”

Social Links