Nursery Today magazine

Skip Hop Appoints Azaria to Handle UK PR

American baby brand, Skip Hop, has appointed Azaria PR to champion UK PR activities as they launch their UK sales office.

Azaria will be working with Skip Hop’s UK Country Manager Jon Tilley to implement a fun and exciting PR and marketing plan designed to grow the brand’s presence in the UK. The key trade and consumer focus for 2016 includes product launches and unique activities for their iconic baby and Zoo lines.

Jon Tilley says: “Azaria was the obvious choice to launch Skip Hop over here in the UK. They stood out as an agency with passion, enthusiasm and a real expertise in the nursery and infant/preschool arena. Fundamental to the decision was their fantastic contacts and instant grasp of the brand from the onset.  We are confident that we have made the right decision to drive the brand forward in 2016.”

Managing Director of Azaria, Amber Steventon adds: “Skip Hop is a wonderful brand to add to our family portfolio. We can’t wait to shout about their amazing products to the UK media and beyond, and really stamp them on the map as a UK family favourite.”

Skip Hop UK will be operational from 1st June and can be contacted on ukoffice@skiphop.com or 01582 434250.


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