Nursery Today magazine

Bravado Designs to Launch in Selfridges

Platinum award-winning maternity and nursing lingerie brand, Bravado Designs, is thrilled to announce it will be launching five of its best-selling designs at the leading department store, Selfridges, from the 1st February.

Following the success of the recent launch at the fashion retailer, Next, the brand is pleased to announce a further stockist option in the UK with the iconic department store, Selfridges.

Recently voted the best department store worldwide, the high-end stockist will be providing customers with a great selection of Bravado Designs’ popular range, including the signature Body Silk Seamless and Original Nursing Bras, the brand’s much-loved Petal-Soft™ Ballet and Buttercup Nursing Bras, as well as the striking seam-free Invisible Nursing Bra.

The range is sure to offer further maternity options for Selfridges’ clientele, with Bravado Designs’ unique collection offering style, comfort and great support for mums-to-be and new mums. Ideal for breastfeeding mothers, the Body Silk Seamless and Original Nursing Bras both include the brand’s exclusively designed, easy-open-and-close one-handed Bravado ‘B’ nursing clips, as well as full drop away bra cups for maximum skin-to-skin contact.

Alongside the flagship designs, the recently launched Petal-Soft™ collection will be included in the listings, with the Ballet and Buttercup Nursing Bra offering a comfortable yet stylish option for expectant mothers this spring.

Not forgetting the new Invisible Nursing Bra, with its bonded design, cleverly moulding to the mother’s shape for a seam-free and wire-free option, creating a truly smooth silhouette.

Senior Marketing Director at Bravado Designs, Jennifer Sparks commented “We are delighted that in 2019, Bravado Designs is launching in Selfridges! It’s great to see a wide selection of our much-loved maternity and nursing lingerie available for their customers in store and online. We are sure that Selfridges’ loyal customer base will love the range, adding a touch of luxury to their maternity wardrobe!”


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