Nursery Today magazine

Britain becoming nation of ‘social media shoppers'

Future Thinking, the business intelligence research consultancy, has today revealed the findings of the 2015 Shopper Barometer, an annual independent study of current trends and future consumer habits of UK shoppers.

The research showed that 44% of British shoppers follow brands on social media in the hope to receive discounts and rewards for their loyalty. The survey, now in its third year, monitors the sentiments of more than 1,200 consumers to determine future shopping trends.

Social media plays an important role for shoppers, with over a quarter (26%) following retailers on social media. The biggest group of users following brands on social media are under 35s (60%), followed closely by families (59%) and women (51%). More than half (52%) “like” or “follow” brands on social media, with Facebook (93%) and Twitter (52%) being the most popular platforms. Significantly, a third (32%) of UK shoppers use social media platforms to seek advice or leave an opinion about a product or brand.

Future Thinking’s research found that the most popular “new technology” is card-only checkouts in supermarkets – 69% of shoppers would use this self-serving checkout technology. Its popularity is possibly because many shoppers are already using contactless card payments, and can easily see the need for further innovative technology. The next highest ranked was barcode technology (59%), followed by click & collect hubs (57%). Indeed, the most popular technologies are all, to some extent, currently in existence.

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