Nursery Today magazine

Bubbaroo score new UK agent

Australian nursery brand continues to grow with a new agent to cover the South of England

Bubbaroo, the eminently stylish and practical Australian born nursery brand continues to grow from strength to strength. The latest addition to the Bubbaroo team is their new Agent covering Southern England, Louise Bushell.

Louise is an experienced retail agent having worked in the infant and children’s Babywear industry for almost 6 years. Representing brands such as Melton, Move and Mikk-Line, Louise is already a very familiar face with many stores throughout the UK, and she is well-known for her passion and commitment to her job. When Louise was first introduced to the Bubbaroo brand, she was instantly taken with the style, texture and soft colour palette of the range and knew she wanted to join the team.

Each and every product from Bubbaroo is thoughtfully created to ensure it is not only 100% safe and functional; it is also premium quality and beautifully designed. Bubbaroo’s ethos is to provide classic products with a natural and elegant twist to ensure they are calming and nurturing. It was particularly the neutral colour palette that captured Louise’s attention, with so much bright colour and strong pattern competing for attention in the market-place, she found Bubbaroo’s chic, timeless style highly refreshing.

Bubbaroo specialise in producing safe and practical products for babies’ bedtime. These include blankies, the Joey Swag sleep bag, a cuddly toy of the brand’s mascot – Joey, and the flagship product, the Joey Pouch swaddling bag.

Commenting on her exciting new role, Louise said: “I am thrilled to have been appointed as the Southern England agent for such a wonderful brand. I love the challenge of developing and building brand loyalty. I get a real buzz out of seeing the complete sales cycle when I visit stores with happy customers purchasing brands I represent. The Bubbaroo branding and styling caught my attention immediately, I wish I could have used them on my own children when I was looking for this type of stylish product 13 years ago! I look forward to seeing Bubbaroo take off in the UK and be as successful a brand here as it is in Australia.”

For further information on the Bubbaroo range see:

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