Nursery Today magazine

Experts predict royal baby boost for retailers

TRH the Duke and Duchess of Cambridge’s second child is due any day and experts believe that a daughter could be worth up to £1 billion across her lifetime, especially benefiting fashion and retail industries.

Almost £250million was pumped into the economy on the birth of HRH the Prince George of Wales in 2013 and his sibling is expected to prompt an £80million boost via retail sources immediately following the birth.

The spike in sales of baby clothes and lifestyle products is an inevitable by-product of a royal birth.


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