Nursery Today magazine

Celebrating 40 Years of Success in Global Toys Industry

Asia’s biggest toy fair HKTDC HK Toys & Games Fair returns in January 2014

The HKTDC Hong Kong Toys & Games Fair is the largest event of its kind in Asia and second largest in the world. The 40th edition will be held from 6 to 9 January 2014 in the Hong Kong Convention and Exhibition Centre. As the first industry event in the calendar every year, the fair thus allows the industry to get a head start on strategies planning for the year ahead.
 
The show is highly regarded, with a proven track record of success in connecting buyers with quality suppliers. The 2013 show drew over 39,000 buyers from 126 countries and regions. This year, more than 1,900 exhibitors are expected to bring their latest collections on display, ready to meet their potential business partners. The fair will include group pavilions such as Chinese mainland, Indonesia, Korea, Spain, Taiwan, Thailand and World of Toys Pavilion in the coming edition, further testifying to its internationality.
 
From Teddies to Tech

The entire spectrum of the world of toys and games, from traditional, time-honoured toys to the latest trends, from simple ideas to high-tech gadgets and games, will be covered in this comprehensive show. The fair highlight “Brand Name Gallery” is geared towards the needs of buyers seeking top-notch branded toys from quality names. Renowned brands include B, Beleduc, B Kids, CMC, Color Rich, Daniel & Co, Dragon, Ein-O-Science, Enesco, Hape, Intex, Moulin Roty, Plan Toys, Welly, Viking Toys, and Vtech, etc.
 
With the trend of combining traditional toys and modern smart devices plus app functions, a wide range of innovative toys and games is now available for kids, teenagers and even adults in “Smart-Tech Toys”, the 2014 new zone. Exhibitors joining exhibitors include Calm Island Co Ltd, Maksco Toy Ltd, and Roam & Wander Limited, etc.
 
Satisfying All Ages 

The show has all sectors covered, from tweenies and teens, to adults and seniors.  “Kidult World” was launched with great success in last edition; it specialises in sophisticated toys created for grown-ups, including hobby goods, magic items, vehicles, mechanical toys and collectible action figures.
 
A new display area will be launched this year to showcase “Therapy Toys” that focus on designs to help to train up coordination or to relieve stress and other problems of both children and the elderly.
Other themed zones include Candy Toys; Educational Toys & Games; Electronic & Remote Control Toys; Festive & Party Items, Toy Parts & Accessories; Multiple Toy Products/General Merchandise; Outdoor & Sporting Items; Paper Products & Toy Packaging; Soft Toys & Dolls; Testing, Inspection & Certification; Trade Services and Video Games.
 
Latest Intelligence available

Market intelligence is vital in today’s competitive toys & games industry, and the show incorporates features and activities designed to keep buyers abreast of market developments. Product Demo and Launch Pad is a platform for buyers to know more about the new products shown in the fair.
 
Hong Kong Toys and Baby Products Award is a competition which highlights innovative, creative, eco-friendly toys and baby products. A number of seminars on market trends, market development and safety directives will be held to keep participants updated on the latest industry news, while enhancing the fair's role as a platform for the exchange of market intelligence.
 
Held concurrently with the 40th edition of HKTDC Hong Kong Toys & Games Fair are the HKTDC Hong Kong Baby Products Fair, Hong Kong International Stationery Fair and HKTDC Hong Kong International Licensing Show. The four fairs scheduled in the beginning of 2014 are expected to draw the attention of buyers from every corner of the globe and to enable fruitful trading and valuable information exchanges between exhibitors and buyers.
 
Fair Websites
HKTDC Hong Kong Toys and Games Fair – www.hktdc.com/hktoyfair 
HKTDC Hong Kong Baby Products Fair – www.hktdc.com/hkbabyfair 
Hong Kong International Stationery Fair – www.hkstationeryfair.com
HKTDC Hong Kong International Licensing Show – www.hktdc.com/hklicensingshow


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