Nursery Today magazine

Celebrations set for Miffy's milestone year

Miffy, the iconic children’s book character, celebrates her 60th Anniversary next year with a host of events, partnerships and product launches 

Dick Bruna's much-loved white bunny has already kick-started celebrations in the UK by partnering with Bliss, the national charity that helps care for premature and sick babies. A special Miffy comfort blanket promotion was launched on World Prematurity Day, 17 November, with donations going to Bliss.  New Miffy baking products will to support the Bliss ‘Cake a Difference’ event in February and the Bliss flagship Buggy Push takes place in London on Miffy’s birthday, 21 June 2015.
UK nurseries and pre-schools are planning special Miffy based craft events and parties in the run-up to Easter, whilst Storysack and Miffy are teaming up in the spring to provide schools and nurseries with a Miffy-themed cloth bag, packed with books, soft toys and storytelling props.

Simon & Schuster will be joining in the celebrations next year, with the launch of exciting new novelty and gift book publishing formats, including Miffy and the Royal Baby which will be published in March and a special anniversary edition of Miffy’s Birthday in June.

A number of other new products will also be launching to mark the 60th Anniversary, including a spring babywear launch in M&S, and a sleepsuit and hat set in Boots' Mini-Club from babywear licensee Dennicci. Rainbow Designs are also producing a range of new Miffy toys, including new plush formats and colourful wooden toys and stacking blocks.

Alicia Davenport, Licensing Director at DRi said, "Miffy will be in the spotlight more than ever in the coming months, as the world celebrates six decades of her success.

"We're delighted to be at the heart of these momentous celebrations and excited by all that the Miffy licensing programme has lined up for 2015," added Alicia.

Worldwide, Miffy's 60th celebratory events in 2015 include exhibitions, a new musical and TV show, commemorative stamps, floral displays and children's parties.

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