Nursery Today magazine

Celebrities Go Barking Mad for Russell

Sleep aid a smash with famous mums

In just two months Russell the dream sheep dog from Sweet Dreamers has become a sensation and celebrities are tweeting about him.

Cute and cuddly, Russell is on a mission to be a best friend to toddlers, and especially those who need extra comfort at nighttime. Russell’s softly changing warm glow gently lights up the room with a calming 'colour therapy' display. What’s even better is the sheep dogs four-minute voice recorder, so parents, or even grandparents, friends or aunties, can record themselves talking, singing or reading a favourite bedtime story to enjoy for as long as little one needs.

Russell’s newfound celebrity fans include actresses Tamsin Outhwaite and Joanna Page, as well as presenter Jenni Falconer and former model Nell McAndrew.

Commenting on Russell’s early popularity Lynda Harding, the founder of SweetDreamers said: ‘I am so excited to know that Russell has been such a hit in all these celebrity households. To have famous fans supporting the brand and raising awareness amongst parents is just fantastic. Hopefully with these four famous faces on board, it will allow us to reach out to parents whose little ones struggle to sleep.’

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