Nursery Today magazine

Changing perception

Lansinoh are getting breastfeeding out in the open

Lansinoh have launched the Feed With Confidence Awards, designed to recognise people and places that help to support breastfeeding mums and positively change perceptions. 

Lansinoh’s research revealed that 46% felt uncomfortable witnessing breastfeeding in a café, restaurant or pub. “We’re committed to supporting all mums who choose to breastfeed, and Feed With Confidence is an important initiative for us because it highlights the places and the people who are doing exactly that,” explains Kevin Vyse-Peacock, CEO of Lansinoh. “The more we encourage openness and acceptance within society, the more confident mums will become – and that’s good news for everyone."

To make a nomination, please visit

Social Links