Nursery Today magazine

Cheeky Chompers breaks in M&S

Cheeky Chompers, creator of the award-winning Neckerchew and Comfortchew has announced that its range of innovative baby teething products are being listed in Marks and Spencer.

The brand will sit in the baby section of six key Marks and Spencer stores across the UK including Westfield Stratford, Westfield Shepherds Bush, Bluewater, Metro Centre, and Cheshire Oaks.

The range will then roll out to a further six stores across the UK in September and a further two stores in November.

Daisy Stoward, Baby buyer from Marks and Spencer, comments, “As a British brand with strong British heritage we are pleased to support innovative businesses such as Cheeky Chompers. We always strive to
offer our customers the best products on the market and Cheeky Chompers offer just that: durable, innovative, and fashionable baby teething-wear that parents trust.”

Founder Julie Wilson comments: “We are delighted to be able to add Marks and Spencer to our growing list of stockists. When we founded Cheeky Chompers our aim was to provide quality and practical product solutions for parents just like us, which is something that Marks and Spencer is famed for. We have achieved phenomenal sales with the Neckerchew and Comfortchew so far and expect this number to increase substantially in the next year when as both the Comfortchew and Neckerchew go into stores.”

Proudly manufactured in the UK the Neckerchew and Comfortchew provide a solution to parents of teething children. The Neckerchew, a dribble bib with attachable teether, is made from soft, super-absorbent cotton to soak up dribbles. The attachable teether has textures and patterns to stimulate babies and soothe tender gums.

The Comfortchew brings together baby’s favourite essentials in one - a comforter, a teether, tags, and the feel of their favourite teddy. The Comfortchew is made from soft jersey cotton and luxurious cuddle fleece that is delicate on skin but highly absorbent and ingeniously can be attached to the baby, cot, car seat, buggy or dummy, putting an end to dropped teethers and lost and precious comforters.

Despite being unsuccessful in getting back from Dragons Den in their appearance in March ‘14, Amy and Julie, have proven the dragons wrong surpassing their initial projections by over 300%. Now available worldwide with distributors in 30 countries the company has sold over 350,000 products to date


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