Nursery Today magazine

Cheeky Chompers announces first TV ad campaign in time for Christmas

Cheeky Chompers, the creators of the Neckerchew, the world’s first chewy dribble bib, are launching their first TV ad campaign to introduce their two newest products set to hit UK shelves this Christmas.

Working in partnership with Square Elephant Productions, the new TV advert will go live on the 27 November and run for two weeks prior to Christmas on channels such as Nick Junior, Cartoonito, MTV and E! then three weeks in late January talking directly to parents looking for innovative solutions to fulfil everyday baby needs. The £12,000 campaign is part of the brand’s £35k marketing spend for 2015 that encompasses TV, PR and blogger outreach.

The stars of the advert are the latest additions to the Cheeky Chompers product range: Chewy, a fun chewable hippo toy, and the Cheeky Blanket, an innovative attachable stylish blanket with hand and foot pouch and hidden tags to keep little ones’ hands cosy and occupied.

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