Nursery Today magazine

Cheeky Chompers launched two exciting new products at Kind und Jugend

Award-winning baby brand brings innovative Teething Hippo and Cheeky Blanket to market

Cheeky Chompers, the creators of the award-winning Neckerchew and Comfortchew, launched two innovative new baby products to market at Kind und Jugend.

Visitors to the show were the first to see the unveiling of Chewy an attachable, fun, sensory teething toy and the Cheeky Blanket, a luxurious, practical and fun baby blanket. In addition Cheeky Chompers showcased eight new designs of the Neckerchew and Comfortchew including four with iconic fashion brand Joules.

Despite not securing backing from the Dragons after their 2014 appearance on Dragons Den, the brand has since proved the Dragon’s wrong and smashed their projected sales targets worldwide with distribution in 30 countries to date, over 150 independent retailers and many national retailers including John Lewis, Marks and Spencer, Nordstrom, Babies R Us, Boots, Jo JoMamanBebe, and Mothercare.

Cheeky Chompers develop great stuff that helps makes parents life just that little bit easier and launched these exciting new products at Kind und Jugend:

  • Chewy, the new must-have teething accessory, is made from soft natural rubber which contains no phthalates, will never flake or peel and is 100% safe for babies to chew. It has textured chewable features, a soothing smell and an audible squeak in order to stimulate all the senses. It also has a harness strap to attach to baby, cot, car seat, or buggy, so it is not dropped on the floor.
  • The Cheeky Blanket is a luxurious, practical and fun baby blanket, complete with a range of sensory tags inside and out to stimulate and soothe. Cosy feet and hand pouches allow little hands and feet to be tucked in, and straps that allow the blanket to be attached to a buggy or travel seat. This beautiful blanket is made with super soft printed jersey cotton and cuddle fleece and is packaged in a premium gift bag as a perfect present for any baby.

Cheeky Chompers founders Amy and Julie also showcased four new Cheeky Chompers designs of the much-loved Neckerchew and Comfortchew and four new designs in collaboration with British fashion and lifestyle brand Joules.

Co-founder Julie Wilson explains; “We were incredibly excited to have showcased our two brand new products for the first time at Kind und Jugend. We have achieved phenomenal sales in our first two and a half years and have built up a strong level of trust with parents who look to us for quality and practical solutions for their babies. We are delighted that we can now offer a range of practical accessories to the baby market which all guarantee the innovation, quality and safety that parents have come to know and love from Cheeky Chompers. At Kind und Jugend we had the chance to meet lots of our existing customers and friends in the industry and had some strong interest from new markets and retailers. The response from retailers and distributors was amazing, we had such great feedback on our new products which will be available from the beginning of November.“

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