Nursery Today magazine

Cheeky Queen’s Award for International Trade

It is with much excitement that Cheeky Chompers has been honoured with a Queen’s Award for Enterprise, the UK’s highest accolade for business success.

The Edinburgh based multi award-winning brand behind the original chewy dribble bib, the Neckerchew, has been awarded the Queen's Award for Enterprise: International Trade 2018. The award will be presented by the Queen at a reception held at Buckingham Palace. 

Made in the UK, Cheeky Chompers produce a range of stylish and innovative baby essentials designed by mums to make parents’ lives that little bit easier. Founded in 2013, Mumpreneurs Amy Livingstone and Julie Wilson identified a gap in the market for an attachable teething solution following their own experiences picking up and sanitising dirty teethers. They developed the iconic Neckerchew, an innovative chewable reversible and absorbent dribble bib with integrated triangular teether which has achieved worldwide success. The Cheeky Chompers range is now nine products strong including the latest innovation the MultiMuslin, one beautiful teething muslin with six clever uses.

With more than one million products sold to date, the full range is now available in 36 markets with exports accounting for 70% of turnover with the USA, China and Taiwan their biggest markets.

As seen on Dragons Den just 11 weeks into business, Cheeky Chompers’ intuitive products are a must have for retailers as a perfect gift product and practical ‘go-to’ for parents who love and trust the brand. Designed by mums for parents, Cheeky Chompers products are designed to be stylish, attachable and stimulating with safety as a priority. All fabric products are machine washable, teethers are BPA and phthalates free. The range has grown to nine innovative products with new designs launched each Spring and Autumn and the latest product launching this May.

Co-founders Julie Wilson and Amy Livingstone commented: “We are absolutely thrilled to have been awarded a Queen’s Award for International trade just five years in to business! It is a great recognition of our success in overseas markets and a tribute to the effort of our small, dedicated team in Scotland and our relationships with overseas partners, which drives our significant year on year growth.

“We remain true to our original values- innovative baby essentials designed by mums to make parents’ lives easier. Quality and safety are vital to us, we make our premium products in the UK and test to stringent worldwide standards.

“We started exporting in our first six months’ trading, taking our truly innovative product global from the outset. Our launch into China last Summer has already seen it become one of our biggest markets and we have some great new markets coming on board in 2018. We are delighted to report that record turnover in 2017 saw a huge 30% growth across our existing export markets.”

Contact Julie Wilson or Sophie Fraser by email or call 0131 4408270.

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