Nursery Today magazine

New strategic hire for Cheeky Rascals

Selina and Simon Russell, the owners of Cheeky Rascals, have joined forces with industry stalwart Jane Johnstone to expand its services and offering. Alongside its existing distribution business, Cheeky Rascals now has a dedicated focus on developing new nursery brands for independents and multiples.

This new venture starts at an exciting time for Cheeky Rascals: not only has the business made significant investment in its trade and consumer e-commerce infrastructure, it has also successfully launched the industry’s first Click & Collect service for independents.

“We have known Jane for many years and she is highly respected in the trade. Her knowledge and experience perfectly complements our current business model and skill-set. Moreover, we have ambitious plans for growth, and by combining our network and expertise we hope to offer the nursery trade a new way of doing business.” says Selina.

Jane Johnstone adds: “Together, we offer a wealth of experience in manufacturing, distribution and new product development. I am delighted to be part of such a great team and very excited for the future.”


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