Nursery Today magazine

Mima lands in Harrods

There has been lots of excitement at Cheeky Rascals HQ as its unique, modern and stylish range of pushchairs from Spanish brand, Mima, launched in the ultimate London department store, Harrods.

The futuristic inspired pushchairs landed in the famous London store this week with a highly sought after dedicated POS presence, undoubtedly a huge achievement for leading nursery distributor Cheeky Rascals.

The distinctive Mima collection is truly unique and with such high-quality design and innovation, it comes as no surprise to learn the range will be a permanent fixture in the store’s nursery department.

The popular Mima range is ideally matched with Harrods’ affluent customer base offering bespoke packages, customised designs and unique customer service. Perfectly combining luxury with functionality, the smart pushchairs are easy to assemble and manoeuvre, lightweight and compact. With single and double pushchairs available, as well as travel systems, Mima has every London family covered!

Selina Russell, Founder of Cheeky Rascals Commented “This is such an exciting week for us all at Cheeky Rascals! Harrods is a world-famous store, known for its high-quality, luxurious and enviable collection of products. To have successfully placed Mima in the London flagship store is fantastic and with Christmas just around the corner, it is the perfect timing.”

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