Nursery Today magazine

Chicco add to impressive performance at K+J

With year on year sales already an impressive 50% up for January to July 2015, nursery and toy specialist Chicco unveiled even more unique innovation at Kind Und Jugend.

2016 is set to be another stellar year for Chicco with the much-anticipated expansion of its sleeptime range, an exciting new launch in its mealtime collection and new and improved models of some of its best-loved products.

After a year of phenomenal success, which has seen Chicco make its on-screen debut with a major Next2Me TV advertising campaign, Chicco is delighted to be extending its Next2Me collection, with the introduction of an elegant new range of sleeptime accessories. Mums and dads will be able to purchase specially designed bed sheets, a My First Chicco sleeping bag, and a breathable mattress cover,enhancing Chicco’s position as the ultimate sleeptime solution provider. The new family of sleeptime accessories also includes a Boppy feeding pillow and features a contemporary fabric print to complement a brand new Next2Me design for 2016, giving parents the option to buy a complete matching set.

To bolster its famous highchair range, Chicco will also be bringing a new premium multi-functional highchair to the market, offering 5 products in 1 and a high-end ‘made in Italy’ design, perfect for fashion conscious parents.
Building on the success of the Urban travel system, Chicco will also be introducing the Urban Plus, a compact new model featuring a foldable seat unit, semi-rigid carry cot and a sleek new black chassis. In addition, the new Urban Plus Pack will be unveiled, allowing retailers to sell the complete Urban travel system as one single unit, including the pram and pushchair, colour pack, car seat adaptor and autofix car seat. Chicco’s popular Liteway stroller has also been refreshed for 2016 with a premium new look, featuring leather and chrome detailing, and a special edition denim design.

Finally, Chicco will be focusing on two categories where it has seen great success; bouncers and walkers. New for 2016 is Pocket Relax, a super-compact, padded travel bouncer offering great value for money, and the Walky Talky walker, featuring a new 3D interactive toy bar to bring the sights and sounds of the jungle to life.
Hall 10.2, Stand: B019/A010
Tel: 020 8953 6627

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