Nursery Today magazine

Chicco Christmas TV campaign is a cracker!

Chicco is taking to the small screen this November with the company’s fantastic new toy range just in time for Christmas.

Chicco ran its first toy TV advertising campaign in August, showcasing the new Fit n Fun Jungle Rugby and its popular Goal League. The pre-Christmas campaign, which begins early November, will also feature Chicco’s first transformable radio-controlled car, RoboChicco.

“We have lots of exciting marketing initiatives planned to support our new toy range in the lead up to Christmas,” explains Holly John, Marketing Manager, Chicco. “The TV campaign is designed to help bring the toys to life, promoting their unique features and benefits to consumers and raising awareness of the Chicco brand, just in time for the busiest sales period of the year for our retailers.”

The 20 second Fit n Fun advert will feature Jungle Rugby and Goal League. There will also be a 10 second advert for RoboChicco. Both will be featured on Children’s TV channels, including CITV, Milkshake, NickJR, NickToon, TinyPop, Boom, Cartoonito.

New to the Fit ‘n Fun range is the Jungle Rugby; a 3-in-1 toy which encourages motor and socialising skills through three different play modes. The rugby match format, training mode session and stacker toy function work together to create a fun filled toy that any budding rugby fans will love. RoboChicco is the latest addition to Chicco’s popular Turbo Team family and is the first transformable r/c car in the preschool range. The slick and stylish toy converts from a car into a futuristic looking robot in three simple steps, giving little ones hours of fast and furious fun. RoboChicco is suitable for children aged 2-6 years.

Chicco will also be supporting the toys TV campaign with a number of social media campaigns and integrated marketing campaigns, including in store displays and digital advertising.


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