Nursery Today magazine

Chicco Gears up for Baby Show Birmingham

Baby multi-specialist Chicco is preparing to showcase its range of innovative indoor and outdoor products at the Baby Show in Birmingham later this month.

The show, held at the NEC, attracts more than 75,000 pre-birth visitors a year, Chicco’s prime target consumer.

Chicco, who unveiled their brand-new stand with exclusive show retail partner BabySecurity will be one of the largest exhibitors at the show. Set in the prime location, the stand will be visited by thousands of mums, dads and parents-to-be, all keen to find out more about Chicco’s extensive range of baby and toddler solutions, including their 2018 innovations.

The Chicco stand has been designed to showcase the brand’s unique breadth of choice within the UK market. On display will be the award-winning sleep time collection, including the innovative Chicco Next2Me Dream – the only side sleeping crib on the market to offer one-hand opening panel providing parents easier access to baby day or night. Also on display will be Pocket Snack, the number 1 booster seat in the UK, and for outdoor travel solutions, the OhLaLa and Miinimo strollers and the Easy Fit carrier.

A new addition of the Chicco indoor collection to feature at the Baby Show is the new Chicco Baby Hug 4 in 1. Transforming from a crib, raised recliner, highchair and first play seat, this innovative product is suitable from birth until 3 years old.

Holly John, Marketing Manager at Chicco, said: “The new Chicco stand provides the perfect platform to showcase our award-winning range of products. The Baby Hug 4 in 1 innovation will be a huge success with parents appreciating the benefits of a smart space saving solution for baby and parent’s needs. The prime location allows visitors to be fully immersed in understanding how Chicco can help with all of their baby care needs, from sleep time through to mealtime, and the new stand design will do just that. We look forward to showcasing Chicco’s breadth of choice during all 3 major Baby Show venues.”

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