Nursery Today magazine

China show attracts more visitors

Expanded Toy & Hobby China and Baby & Stroller China attracts 11% more visitors

The 2017 editions of Toy & Hobby China and Baby & Stroller China once again proved themselves to be one of the leading trade fairs of their kind in China, with an expanded scale and significant increase in visitors. In response to the positive prospects of the toy and baby product markets in China, the two concurrent fairs expanded their exhibition space by 8% to 81,200 sqm, covering seven halls this year. With one more hall than 2016, the shows accommodated 1,068 exhibitors from 11 countries and regions (2016: 1,006) including China, Germany, Hong Kong, Korea, Mexico, the Netherlands, Spain, Switzerland, Taiwan, Thailand and the US. The three-day shows attracted 53,856 visitors, an 11% increase compared to 2016 (48,521). The number of overseas visitors also rose by 21% to 2,838. Both figures recorded continuous growth for the third year.

Commenting on the strong increase in the visitor figure, Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said: “We feel the large growth in the visitor figure this year is the effect of the potential people see in the Chinese market, given the change to the two-child policy. A number of buyers at the fairs were new to the industry, and were looking to take advantage of the future potential that this change will bring, both in the baby product and toy markets in the years to come. What is also pleasing for us as organisers, is the fact that Chinese buyers are still showing strong interest in overseas products, and we expect this to continue as disposable incomes continue to increase in China.”

Toy & Hobby China and Baby & Stroller China are organised by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd. The next fairs will take place from 8 – 10 April 2018.

For more information, please visit or

Social Links