Nursery Today magazine

Big fair changes expected after China abandons one child policy

Strong buyer profile sets fairs apart in domestic market.

The 2016 editions of Toy & Hobby China and Baby & Stroller China, which take place in Guangzhou, China from 8-10 April, will feature an International Zone for the first time in order to meet the increasing demand of international companies to take advantage of the huge and fast-growing Chinese market.

The Zone will be ideally suited to international brand-name toy and baby product suppliers due to the strong reputation in China of overseas brands.

Wendy Wen, the senior general manager of Messe Frankfurt (HK) Ltd, commented: “The strong feedback we received at the 2015 fairs from potential international exhibitors, as well as toy and baby product associations from overseas, has encouraged us to establish an International Zone next year. The strong reputation in the domestic industry of this long-standing event and the quality buyer profile, especially in terms of the big-brand companies that source at the fairs, make this event the ideal entry-point for overseas companies to establish a foothold in the huge Chinese market.”

The International Zone has been designed to ensure maximum exposure for participants. It is located near the fairs’ entrance to ensure convenient accessibility for buyers, while its distinctive design guarantees it will be easy for buyers to locate.

Just some of the overseas exhibitors already confirmed to participate include In The Block Corp with its Clickblock-branded magnetic toys, and Liwoo, which will feature teaching aids under its Crevel brand, both of which are from Korea. And from Hong Kong, Lup Shun Metal & Plastic Ware Fty Ltd will exhibit its Viewmagic projection products, while Kidzpiration Co Ltd will feature its range of internationally awarded educational toys.

In addition to this new area, returning highlights of the fairs include the Animation and Character Licensing, Electronic Pre-school and Pre-school Amusement Play-set Zones, as well as the Hong Kong Pavilion. The fairs will be held across 75,200 sq m at the Poly World Trade Centre Expo, and are expected to attract more than 1,000 exhibitors.

China’s One Child Policy change adds to huge potential in baby products market

The Chinese Government’s recent decision to officially end its decades-old One Child Policy has added to the already large potential in the domestic toy and baby product market. Now that Chinese couples are permitted to have two children, the birth rate in the country is expected to rise, which in turn will create a larger consumer market for toy and baby products.

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