Nursery Today magazine

Clareville acquired by CI GROUP

The international B2B and consumer PR consultancy, Clareville, who are well known in the parenting sector has been acquired by the CI Group to become the Group’s PR partner.

Clareville has been working with clients in the industry for almost 30 years. Among its current clients are BabyBjorn, Green People (Organic Babies) and Acamar Films (Bing).

Clareville has been developing and implementing successful media relations and more recently influencer programmes for major consumer and B2B brands since it was established thirty years ago by John Starr and Val Mumby. The company is based in London with staff also in North America, Germany and the Middle East.

This takes the CI Group even closer to its target of £20m a year turnover and £5m gross margin by the end of 2020.

It follows the earlier acquisition of data analytics consultancy Pearl Analytics and digital marketing specialists CI. Diginut. The full-service integrated communications business now comprises six agencies, with Corporate Innovations specialising in experiential, live events and reward programmes, Roundtable in digital strategy and brand development, and Ellipsis, a design and creative agency.

John Starr, co-founder and managing director of Clareville explained: “For quite a while we’ve been wanting to offer a wider range of services to the market by partnering with a bigger organisation with compatible but not competing skills. After working together with the CI Group agencies on projects on an informal basis for several months, we’ve formalised the arrangement and become part of the Group.”

David Watt, CEO of the CI Group said: “The Clareville team and their talents have added a new extra dimension to our wide range of communications expertise, skills that will be valuable to many of the Group’s clients.

“It’s an exciting addition but not, I expect, the last. We continue to search for talent, skills and expertise that will further enhance the capabilities of the Group and extend the range of solutions that we can provide our clients.”

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