Nursery Today magazine

Clementoni launches first UK television advertising campaign

The extensive and far-reaching campaign aims to generate and drive consumer awareness of the Baby Clementoni and Science and Play ranges.

The Baby Clementoni and Science and Play ranges are core elements within Clementoni’s product portfolio for 2015 and 2016 with the former targeted at infants ten months +, and the latter targeted at an older age group of seven years+.

The Baby Clementoni advertisements are air on prime slots on Channel 5’s Milkshake in addition to popular children’s channels Nick Junior, Nick Junior 2, Tiny Pop, Cartoonito, Disney Junior, Nick Junior and Nick Junior 2 in the Republic of Ireland. The Science and Play range advertisements are being shown on top rated channel CITV, Disney Channel, Disney XD, ITV[X], Nick, Nicktoons, Pop, Pop Girl and Kix.

“It is exciting to see our products featuring across numerous mainstream UK channels,” said Michele Marziliano, the UK Country Manager for Clementoni. “We already have a consistent presence on European televisions and have seen the direct impact these advertisements have on product sales and are confident that this success will be replicated in the UK and the Republic of Ireland.”

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