Nursery Today magazine

Clever Clogs Launch 'Momsense'

Momsense, The Smart Breastfeeding Meter is a groundbreaking wearable device and mobile application designed to measure the volume of breast milk consumed during nursing.

In the UK, 81% of mothers had tried breastfeeding at some point, but only 34% were breastfeeding at six months and 0.5% at 12 months.

Recent studies have shown, nearly 50% of all mothers cited insufficient milk supply as their reason to stop breastfeeding (Journal of Pediatrics, 2013; Office of the Surgeon General, NIH, 2011).

“Breastfeeding is a significant period in a mother’s life, and we want to make this time special and beneficial,” says CEO, Dr. Osnat Emanuel. “We all know the tremendous benefits of breast milk for baby’s health and overall wellbeing. Our goal is to give mothers the peace of mind of knowing how much their baby has nursed, encouraging them to continue to breastfeed.”

Featuring patented technology, Momsense not only tracks baby’s breast milk intake, but also allows mothers to listen to the sound of their baby’s nursing swallows— greatly enhancing the bonding experience. The Smart Breastfeeding Meter has three components: the Momsense app, earphones and a microphone embedded baby safe sensor.

Once the Momsense earphones are connected to the smart device and the sensor is placed below the baby’s ear, the system is ready to measure breast milk intake. Mothers may breastfeed as usual while baby’s swallows are converted into trackable feeding patterns that can be followed – in real-time – on a smartphone or tablet. At the same time, mothers can listen to baby’s unique swallowing sounds recognized by lactation experts as a significant method to confirm if baby latches on and feeds correctly during nursing.

Breastfeeding is a leading contributor to infant and adulthood health (World Health Organization, Center of Disease Control). However, as recent studies have shown, nearly 50% of all mothers cited insufficient milk supply as their reason to stop breastfeeding (Journal of Pediatrics, 2013; Office of the Surgeon General, NIH, 2011).

Momsense is distributed in the UK and Ireland by Clever Clogs and is now available to order. Email karl@cleverclogstrading.co.uk


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