Nursery Today magazine

Combining resources

Joint venture between FanFinders and The Insight People announced.

FanFinders and The Insight People bring together a unique set of resources and skill sets which facilitates this exciting new venture. Parents Insights is the most comprehensive and dynamic market intelligence resource for all things parenting, mum and baby, and access to the portal will provide companies with direct, real-time data and insights that will enhance their knowledge and allow them to gain a comprehensive and in-depth knowledge of their target audience’s attitudes, behaviours and consumption. 

 

FanFinders, the dynamic MarTech start-up behind the unique ‘value exchange’ model, owns and operates the fastest growing parenting club in the UK, Your Baby Club, brings to the table access to their 2 million members.

 

As a market research and insights agency, The Insight People have gained a reputation for delivering the most comprehensive and dynamic market intelligence to their clients, with them producing not only quarterly insight led reports but also making the data available to clients enabling them to access and interrogate the data to their own specific needs and requirements. 

 

Nick Richardson, CEO of The Insight People says “Parents Insights will be the most comprehensive and dynamic form of market intelligence on parents and young children. Providing insight led reports and client access to real-time insight into parent’s and their eco-systems. We will survey 125 parents every single week (more than 6,000 a year) and produce four insight led reports per quarter, focusing on expecting parents, new-born babies, babies and toddlers. In addition to these reports we will also make all of the data available to clients via our real-time portal, which will enable subscribers to access and interrogate the data to their own specific needs”

 

Between them, FanFinders and The Insight People already work with the likes of Sainsbury’s, Tesco, Amazon, DC Thomson, Finsbury Foods and Penguin Random House to name but a few.

 

Alec Dobbie FanFinders CEO says ‘There is no doubt that in today’s increasingly competitive marketplace, up to date and tailored insights can be the difference between success and failure. At FanFinders our unique method enables clients to generate specific insights, but the development of the Parents Insights gives clients access to comprehensive data across the entire parenting spectrum. The development of the portal is already anticipated by clients as the missing piece they need, with many excited to try out the clever tool via the free 5-day trial.’

 

For more information, please contact hello@theinsightspeople.com or call 0161 660 7691 


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