Nursery Today magazine

Cuddledry in da House

Cuddledry – the baby and toddler bathtime specialists – this week advised the Select Committee on Business, Innovation and Skills, at the House of Commons in connection with the committee’s inquiry into the government’s Productivity Plan.

Co-director Helen Wooldridge was as a witness alongside the Policy Director of the Federation of Small Businesses, the Chief Executive of Young Enterprise and a second case study business, The Box of T Ltd.

Discussion in the session focused on the need for work-ready employees and enterprise amongst young people, and used Cuddledry’s experience as a growing UK business to provide first-hand examples of what support the government could be offering, both for individuals in the education system, and for expanding businesses.

In discussion with MPs, Cuddledry made the point that businesses of all sizes need self-starters as employees with wider assets than purely academic qualifications, and supported the need for more enterprise and soft skills education in schools.

Cuddledry team members are involved in voluntary work with Young Enterprise in schools in the UK, and are strong advocates of offering enterprise learning opportunities in schools.

“It was a fascinating insight into policy making and how it is influenced,” said Helen. “We are honoured to have been selected to provide comment, and delighted that MPs were talking about Cuddledry baby towels.”

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