Nursery Today magazine

Cuddledry puts future talent first

Students at Arts University Bournemouth are set for social stardom this month when a campaign they devised for Cuddledry goes live.

Second year Visual Communication’s students Page Jones (20), Charlotte Ellis (22), and Animation Production student Ash Gin–Sing (19 – pictured), were tasked by Dragon’s Den success story, Cuddledry to create a new and innovative social campaign to engage new parents about their latest product launch – a pioneering washbag for both parents and babies, designed to bring something completely new to the babycare market.

After carefully assessing the campaign brief, the team of budding marketers devised a highly targeted animation based Facebook campaign for the global retailer that will run from 27th January to 25th February 2018.

Helen Wooldridge, Dragon’s Den entrepreneur and co-founder of Cuddledry says:  
“As an innovative business, we are always on the lookout for original marketing ideas and fresh ways of thinking. The students at Arts University Bournemouth represent the next generation of marketing talent, a generation that is disrupting the online retail environment and leading the evolution of communication and technology, and we wanted to give them the opportunity to make their mark. The students proved themselves to be highly professional, incredibly skilled, and worked exceptionally hard to create a seriously professional result.  We are now planning to roll out the campaign on a global level.”

Arts University Bournemouth student, Page Jones, who produced the campaign for Cuddledry says: “I was thrilled to be asked by the team at Cuddledry to work on the launch of their new social campaign. After seeing the brief, we knew we could create something that is not only original, but represents a new way of thinking. Being able to plan and execute a real campaign for a successful global business is not something that every young person has the opportunity to do, and I feel proud to have been part of it.”

The ‘Baby & Me’ by Cuddledry Facebook campaign will be live on Facebook from 27th January to 25th February 2018.

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