Nursery Today magazine

Dear Diary… Medela ‘Saved the Day’

The team at Medela are thrilled to see celebrity mum Samantha Faiers, using her Medela Breast Pump once again on the popular itvBe. reality television show, The Mummy Diaries.

The fly on the wall show, which is viewed by an audience of over 265,000, shares an insight into the family lives of celebrity mums, Sam and Billie Faiers. During a busy photoshoot in Wednesday’s episode, Sam’s stylist ‘saves the day’ by bringing her Medela Breast Pump so she can express at work. Following a successful expressing session, Sam goes on to encourage colleagues to ‘have a sip!’ of her breastmilk. The light-hearted scene was such a highlight of the show that it featured on the Mail Online the same week, sharing the tale with its 12.6 million readers.

It’s not the first time Sam and sister, Billie have been spotted with Medela Breast Pumps. The brand’s award-winning breast pumps were featured on the previous series of The Mummy Diaries and also regularly appear on Sam’s personal Instagram account, reaching 2.1 million followers. Only last week, Sam raved about the brand on her Instagram stories, proudly sharing that the Swing Electric has to be her favourite breast pump as it’s perfect for on the go use. It’s safe to say Sam is a big fan of the breastfeeding brand!

The Medela Swing Electric Breast Pump is ideal for Sam’s busy schedule as it’s lightweight, compact design not only fits into a handbag but thanks to its 2-Phase Expression technology, which mimics a baby’s sucking at the breast, it’s both efficient and reliable.

Medela UK’s Education Manager and in-house Lactation Consultant, Sioned Hilton, commented: ‘We are so pleased to see celebrity mum, Sam Faiers, using her Medela Breast Pump and talking openly about breastfeeding on her popular television show. Sam and sister Billie, are great advocates of breastfeeding and to see they’ve chosen Medela to support their breastfeeding journeys is just brilliant!’

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