Nursery Today magazine

Digital embrace

Rainbow embraces the digital world with a fabulous new website

Rainbows’ customer can now tap into an exciting new online ordering experience thanks to the enhanced website from Rainbow Designs, The Home of Classic Characters.

The new website, which can be found at, has been designed to be easy to navigate and give the user a rich level of functionality that customers expect of a modern B2B website. The customer experience is enhanced with fresh, bright and colourful graphics and images, product details and lifestyle imagery. The new site now features 360 degree product images, brand video clips and links to our social media activity making it quick and simple to use whilst providing a more engaging and informative experience.

Anthony Temple, Rainbow Designs’ Managing Director said, “The design and upgrade of the new website is an important part of our company strategy with the objective of embracing the best of modern digital technology applied to The Home of Classic Characters. We’re delighted not only to be bringing the very best online experience to our customers, but to launch a site with exciting new benefits and opportunities for expansion and greater improvements to come.

“Our new website offers our customers 24/7 order capability and a more immersive brand experience. We have worked hard to ensure that every stage of the browsing, selection and ordering process is as seamless and as simple as possible. Although we went live only a week ago, I am pleased to say that the early customer feedback has been very positive.” said Anthony.

To welcome existing and new customers to engage in the new site, Rainbow is offering customers a 5% discount on their first order placed online by 31 July 2018 (terms and conditions apply).

Rainbow Designs, the Home of Classic Characters, is one of the country's leading character soft toy and nursery companies and the name behind an abundance of high profile brand collections. Rainbow's prestigious licensed portfolio includes: Peter Rabbit, Paddington Bear, Disney Classic Winnie-the-Pooh, Disney Baby, My First Thomas & Friends, Peppa Pig for Baby, Guess How Much I Love You, The Very Hungry Caterpillar, Miffy, The Snowman and Snowdog, Elmer and Roald Dahl.

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