Nursery Today magazine

Digital success for Bambino Mio

Bambino Mio has been named as ‘Best Digital Business’ in the national FSB Awards.

As one of eleven regional finalists across the UK, this is a landmark achievement for Bambino Mio, with the company’s global digital success being recognised by prestigious organisations such as FSB (Federation of Small Businesses).

Over the past three years, Bambino Mio has experienced significant growth in the UK and in other export markets around the world such as Germany, France, Australia and the United States among others. The company is reaching more parents than ever before and are working closely with retail partners worldwide; through a range of national and independent retailers such as Aldi (United Kingdom, United States, Australia), ASDA (United Kingdom), dm-drogerie markt (Germany), REWE (Germany), Carrefour (Spain) and many more. Sales continue to grow and this growth has been in no small part to the company’s digital success. 

With the recent expansion of their eCommerce website, the company’s digital strategy has gone from strength to strength. Bambino Mio’s branding and digital marketing vision has a key role to play in overall business objectives. By replicating their proven social, data-led digital marketing strategy across key markets around the world, it has allowed them to recruit new customers in these markets to this niche product category. 

Such an increase in digital performance has created new jobs throughout the business, Bambino Mio have employed nationals from their key international markets in their offices in Northamptonshire to ensure the Brand is engaging with international customers at the right time with relevant content. The company’s digital marketing strategy continues to flourish having reached impressive metrics year on year – eCommerce sales have tripled in the last year and the Brand’s global social reach now exceeds 100,000 followers. 

Marketing Manager at Bambino Mio, Joreen Singh commented, “We’re delighted to be awarded Digital Business of the Year. Our digital strategy plays a vital role in overall business success and has been crucial to our rapid growth during the past three years.” 

As well as continuing to develop products that are innovative, ethical and successful, Bambino Mio see the importance of digital growth for its retailers too. Bambino Mio work directly with its current partners to provide proactive digital support to ensure digital success around the world.

As millennial parents begin to avoid single-use plastic products and look for more environmentally friendly alternatives, Bambino Mio’s product range offers parents significant financial savings while using products with less chemicals. For over 20 years, Bambino Mio have been working hard to promote the benefits and use of reusable nappies and associated products. 

Growing from humble beginnings in 1997 to become the world’s most accessible reusable nappy brand, Bambino Mio products are available in over 50 markets worldwide. At the heart of the business and its success are the same family values: to provide parents with alternatives that are better for baby, better for parents and better for the environment. Bambino Mio’s multi award-winning range includes reusable nappies, baby accessories, swim nappies and potty training essentials. 

To find out more information visit

Social Links