Nursery Today magazine

Diono Receive Prestigious Red Dot Design Award 2019

The award-winning nursery brand Diono have once again added to their mounting accolades, having been awarded a Red Dot in product design for the Diono Carus Complete, 4 in 1 baby carrier.

The Red Dot Design Award is a prestigious international product design and communication design prize, awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. According to the motto “In search of good design and innovation”, the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality.

Having entered the Product Design Category for “Babies and Children,” the judging panel of design experts unanimously agreed that Carus represented the highest standards in world class design.

The Diono Carus has been a labour of love for the product development team at Diono, thoughtfully designed and engineered to make parents life a whole lot easier. The ingenious “easy switch” system is designed for parent-facing, world-facing and back carrying in comfort. The unique harness is worn like a jacket; sized once to fit, distributing load around the entire body and down through the hips. With considered tech and performance inspired features such as weather proof zips, aluminum carabiner style clasps, water resistant fabrics and integrated “daypack”, the judges were convinced that the Carus was deserving of the Red Dot accolade.

“The Red Dot Award recognizes the very best of design in all its guises, in every product category all around the world. We believe that this underlines the fact that Carus is a truly original, unique and innovative product, that should continue to go from strength to strength,” commented Nigel Plested, Chief Brand and Product Officer at Diono.

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