Nursery Today magazine

Direct2Mum launch in-store event supporting Child Safety Week

Yorkshire’s leading independent baby retailer, Direct2Mum, have announced plans to hold an in-store event to help the public check their child and baby car seats are installed correctly in their vehicles. 

The event will be held in Direct2Mums’ store on Dodworth Business Park in Barnsley and runs from 2-7 June.

Direct2Mum decided to host the event in light of the new i-Size legislation that came into force earlier in the year. The store event will involve free checks and advice provided by trained experts from leading manufacturers.

Advice will also be available during Child Safety Week via Direct2Mums’ Facebook page (www.facebook.com/direct2mum), an advisor will be online for one night only to answer any questions that may arise from the public, regarding the current car seat safety legislation. There will also be various giveaways and promotional activities happening in store.

Fay Briddon, brand director for Direct2Mum said: “We are really looking forward to offering advice and guidance to customers that visit the store during Child Safety Week. We have some excellent support from manufacturers, and our team will be available to work with customers to ensure their car seats are fitted correctly in line with the current legislation.

"It will also be a great opportunity for customers to visit the store and view the large range of products and brands that we have on offer.”

Customers wanting to find out more about visiting the store should email store@direct2mum.co.uk or call 0330 3500 521.


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