Nursery Today magazine

Dr Brown’s Appoints Bertelli Communications

Renowned baby bottle brand Dr Brown’s has appointed Bertelli Communications as its retained PR agency.

Distributed by Central Medical Supplies Ltd, this move comes as the company brings all its PR support into one agency. Bertelli already manages PR for the Dreamgenii Pregnancy Support & Feeding Pillow and Cantaloop’s range of Maternity Lingerie, CMS’s other successful nursery brands. 

Bertelli Comms will support Dr Brown’s across both B2C and B2B Media Relations as well as providing social media management across all channels driving further brand awareness of the Dr Brown’s Options range. The Dr Brown’s Options Bottle works with or without the famous green internal vent system which is synonymous with Dr Brown’s. This new system allows consumers to use a trusted brand for longer and whether their baby has colic or not.

Fiona-Jane Kenworthy, Marketing Manager of Dr Brown’s comments:

‘We have worked with Lianne at Bertelli Communications for nearly two years now and have been impressed with the brand awareness she has raised for both Dreamgenii and Cantaloop. It therefore made sense to bring all of our nursery brands within one agency and we look forward to working with Bertelli Comms more closely.’

Lianne Bertelli, Managing Director at Bertelli Comms adds:

‘The team at Central Medical Supplies are absolutely brilliant to work with and the quality of their products and attention to detail is second to none so I am really excited about working on not only another one of their brands but also such a well-recognised and respected brand within the nursery industry.’

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