Nursery Today magazine

Elodie Details gets a makeover

The Swedish design brand Elodie Details will soon reveal a new visual identity complete with a new logotype and monogram.

The transformation will reflect how the company has grown and matured since the start over a decade ago. The Elodie Details’ logotype has had the same look since founder Linda Sätterström created it back in 2005, and it quickly became a well-known symbol of a growing brand that entered family homes all over the world. But Elodie Details has grown up, and it’s time for the company’s visual identity to reflect that.

Linda Sätterström, Founder & Creative Director said: ”It was an emotional but necessary decision, to change something that has been associated with the Elodie from the very beginning. I look at the Crown Logo and I’m immediately taken back to all those late nights with hard work. But, just like my kids, Elodie Details keeps growing, and is now ready to take on a new and more mature shape and form. It’s an amazing journey to be part of.”

The new logo brings Elodie Details into the future, but it also honours its past by borrowing design elements from the very first product Linda created back in 2005 – the pacifier clip.

The new logo will be revealed at the same time as theAW19 collection is released online and in stores at the endof August 2019.

Elodie Details is a Swedish company founded in 2006 by Linda Sätterström, shortly after her daughter Elodie was born. The premise was to turn everyday baby products into high-quality fashion accessories through a unique combination of utility, design and durability.

Today, Elodie Details’ products are available online and through retailers in 45 countries onfive continents.

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