Nursery Today magazine

Elvie to unveil revolutionary product

British brand femtech brand Elvie pioneer to showcase revolutionary product range for new mums at Kind und Jugend

Cutting-edge British femtech brand Elvie, will be exclusively showcasing their latest innovative product range for new mums at this year’s Kind und Jugend trade show – Hall 11.2, Aisle G, Booth 01.

Elvie is reimagining technology for new mothers with their upcoming second product range and revolutionising an established category within the Mother & Baby industry.

This next innovation will follow on from the success of Elvie Trainer, the category-defining Kegel trainer, which has already been touted as a 'game changer' in the women’s health arena and1 has transformed the way that women
look after their pelvic floors, helping new mums get the most from their Kegel exercises by guiding them through fun, five-minute workouts.

Elvie Trainer is distributed by retailers such as John Lewis, Galeries Lafayette, BHV/Le Marais, Mothercare, DreamBaby, Windeln, Bebitus and Tausenkind, and will soon be available through Buy Buy Baby in the US market as well as in Boots and Selfridges in the UK.

Select Kind und Jugend trade visitors will be the first to get an exclusive preview of the product range inside a ‘secret room’ before it launches
in 2018 (advance booking via recommended).

Representatives from Elvie will be at the event, to meet global distributors that are interested in bringing Elvie’s pioneering products to
mothers around the world.

More information available from the Elvie stand at Hall 11.2, Aisle G, Booth 016.

Tatiana Escobar, Global Head of Sales for Elvie, says: “New mums deserve better technology that pushes the boundaries of innovation and
solves real problems.

The technology that we are developing throughout our product range is improving the health and lifestyles of women at all stages of their life, but new mums specifically will benefit directly from our newest tech development.

“We’re really excited to expand our global network and partner with retailers that are interested in revolutionising maternal health and make mums’ lives easier.”

Elvie has received more than15 awards to date for innovation and design, including Hottest Hardware Startup at The Europas 2017, Product
Design Award at the Red Dot Design Award 2016, The Bump Best of Baby Tech Awards Finalist 2016 and Body Recovery Products
Top Choice of the Year at the Baby Maternity Magazine Awards 2017.

Elvie’s founder and CEO, Tania Boler, was named as a Porter Magazine Woman of the Year 2016 and won Innovator of the Year at the FDM Everywoman in Technology Awards.


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