Nursery Today magazine

Emma Kenny to spearhead key campaigns

Little Tikes builds on last year’s success with signing of Emma Kenny as a 2017 Play Expert

Little Tikes confirms its signing of child psychologist and media personality, Emma Kenny, for a second year running.  

Following from a number of successful activities in 2016, including the launch of Little Tikes Newborn, Emma Kenny will spearhead several key campaigns for the brand, building Little Tikes’ offering to parents.

Little Tikes’ UK Brand Manager Victoria Starr says; “Working with Emma in 2016 showed us that UK families look to our brand for more than just toys and product information. Emma quickly added value by bringing her experience and knowledge to parents in a relatable way. It’s fantastic to welcome her back in 2017 and we’re excited at the campaigns which lay ahead.” 

Emma kicks off her work with a ‘Get The Grow How’ campaign which runs from Spring 2017, and follows four families as they embark on their journey from 6 months of pregnancy to 6 months with their new baby.  The families’ video diaries can be followed on the Little Tikes social media pages and YouTube channel, with regular comment and support from Emma as they reveal the highs and lows of parenting.

Emma Kenny adds, “Understanding children and how they develop through play is a total passion of mine. I’m thrilled to be able to take my clinical knowledge and practical experience and apply it to the global brand that is Little Tikes and their exciting 2017 campaigns.”

Emma Kenny is a regular on popular television programmes and radio channels such as ITV’s This Morning, Good Morning Britain, as well as BBC national and regional radio shows. In addition she is a regular contributor to national and consumer titles including the Huffington Post, Grazia, Evening Standard and more. 

Emma is an experienced healthcare professional, with psychological and counselling qualifications and accreditation from the British Association of Counselling and Psychotherapy and the British Psychological Society. She is a full member of the BACP and is on the register of psychological therapists.

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