Nursery Today magazine

Endless acquire Kiddicare

UK Private Equity Firm, Endless acquired Kiddicare.com from Morrisons

Endless is a leading turnaround investor, which has successfully improved many retail businesses such as Bathstore and The Works.

"Kiddicare has an opportunity to succeed: it is a trusted brand with a  strong on-line presence. Given time, investment and focus on what it does best, Kiddicare has a good long-term future and can regain its market leading position,” stated Garry Wilson, Endless.

In order to seize this opportunity in what remains a competitive market for Kiddicare, some important changes to the business will be needed.


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