Nursery Today magazine

Ergobaby Introduces New Colourways

New for 2019, Ergobaby has announced two NEW, premium colourways for the award-winning, ergonomically designed Aura Baby Wrap: Amalfi and Wine.

Inspired by Italy, these two additions to the range bring to life the rich blues of the Amalfi coast, along with the deep burgundy tones of the finest Chianti wine.

Recently awarded a Which? Best Buy, the Aura Wrap has a handy guiding edge, allowing easy wrapping and making it ‘a good wrap to start with if you’re new to babywearing’, while the integrated carrying pouch is a handy place to store essentials.

Made from eucalyptus and acacia, the lightweight and breathable fabric is soft on skin and is ‘one-size-fits-most-wearers’, ensuring comfort every step of the way for parent and baby alike.
Like all Ergobaby products, the Aura Baby Wrap is ergonomically designed and acknowledged as ‘hip healthy’ by the International Hip Dysplasia Institute. Ensuring babies’ knees are kept above their hips in an ‘M- shape’, the wrap maintains and supports this position at every stage of babies’ development.

Babywearing allows parents to bond with their baby, keeping them secure, comfortable and reassuringly close by. It is the perfect ergonomic solution to comfortable, convenient and safe bonding, throughout babies’ development.

The Aura Baby Wrap and can be used from 3.6kg –11.3kg and now comes in seven stylish colourways: Grey Stripes, Sage, Pearl Grey Dots, Coral Dots, Baby Blue, Amalfi and Wine.

Key features of the Ergobaby Aura Baby Wrap:

Adapts to babies’ growth: The wrap dimensions are: 192.9 x 21 in / 490 x 53.4 cm and will support baby from 8 to 30lbs (3.6 to 13.6kg) 

Exceptional comfort: Aura is petite to plus size friendly, with one size fitting most, for a snugger fit and easy adjustability 

Ease of use: The gilding edge makes it easy to tie, an ideal and straight forward wrap for new mothers and new babies 

Ergonomic design: Supports baby in a hip-healthy ‘M-shape’ position. Acknowledged as a ‘hip healthy’ product by the International Hip Dysplasia Institute 

Everyday convenience: Includes integrated pocket with handle for storage. The wrap also allows a closeness with your baby and privacy e.g. discreet breastfeeding 

Premium quality: 100% Viscose made from eucalyptus & acacia and machine washable 

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