Nursery Today magazine

Ewan's got a brand new fleece

SweetDreamers, the brand behind the famous ewan the dream sheep, is thrilled to unveil a new fleece for its multi award winning sleep aid. Introducing ewan the grey, the newest member of the flock, who will be officially launched at Harrogate Nursery Fair.

SweetDreamers certainly don’t miss a bleat as grey is the must have colour for 2015. There has been a significant increase in popularity for grey especially amongst new parents, making this the best time to introduce the newest member of the SweetDreamers flock

Loved all over the world, ewan the dream sheep is the multi-award-winning sleep aid that has been designed to soothe unsettled children and promote healthy sleep patterns. A must have for the early days, ewan can be used from birth in almost any cot and helps babies and toddlers establish a healthy sleep pattern by closely mimicking certain sounds from the womb. This womb experience helps trigger a calming reflex, so reducing crying time and inducing quality sleep.

Commenting on the exciting launch, Lynda Harding, the founder of SweetDreamers, said: “We are very excited to see the reaction from retailers to ewan the grey. Following customer feedback, we wanted to give parents an alternative to the original purple ewan, and having seen the huge rise in popularity of grey, we thought it was the best choice and we are delighted with ewan’s new look.”

Visit ewan the grey on Stand H18, Hall H

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